3 Privacy Protection Strategies for Safeguarding Customer Information

3 Privacy Protection Strategies for Safeguarding Customer Information

Customer loyalty and repeat business play an important part in your company’s success. Part of that loyalty depends on a customer’s trust that you will treat their private information with the sensitivity and security it deserves. If that information is lost, damaged or stolen, however, their loyalty is instantly diminished, along with your reputation. Their trust may never be regained, and no one can afford to lose valuable loyal customers. Here are three strategies to protect your customers’ private information, whether in paper or digital form.

1. Store digital data off-site

Every business has sensitive customer data at risk of being stolen or permanently damaged. Backing up your electronic data, however, provides only a base layer of protection. Without a complete data protection plan in place, the privacy of your client data is still exposed to the following risks:

  • Identity theft criminals
  • Fires and floods
  • Natural disasters

If your company uses offline backups to protect customer information, it’s important to store that backup media in a secure, off-site location. A professional media vault offers the perfect solution for protecting backup media that includes magnetic tapes, hard drives and optical media. It ensures long-term protection and preservation for your digital data with the following features:

  • Ceramic fiber walls to protect from excessive heat
  • Environmental control sensors to ensure optimal temperature and relative humidity levels
  • Waterless fire suppression systems
  • 24-hour video surveillance
  • Alarm monitoring systems

A media rotation service can help guarantee the security of your backups. Your digital data is safely transported to the vault after backup, and then delivered back to you when it’s time by screened and trained data protection professionals who follow strict chain of custody procedures.

2. Include a privacy protection plan for your paper files

Most organizations have a hybrid inventory of both paper and electronic information. As a result, your privacy protection strategy should extend to all hardcopy documents and files containing sensitive customer information.

Professional off-site records storage is ideal for limiting document access to authorized personnel in your company. Like a media vault, a commercial records center features state-of-the-art security and fire protection systems. Barcode technology is also used to ensure continuous tracking of client-related files. All file requests and retrievals are electronically logged for a fully verifiable audit trail of all client record activity.

3. Implement formal information destruction processes

All customer data has a retention lifespan. A privacy protection plan includes procedures for destroying customer information when it reaches the end of its retention lifecycle.

Professional shredding services offer a reliable and cost-effective method for the final disposition of hardcopy paper and electronic records. Shredding can be used whether you need to schedule a one-time shredding service to safely and efficiently destroy many files at once, or you want to set up a regularly scheduled shred service that allows secure, ongoing disposal of sensitive client information. The right shredding services company can offer both professional paper shredding and hard drive and magnetic media destruction solutions for your company.

A strong privacy protection plan is a win-win for your customers and your business. The strategies described here will help you keep your clients’ trust and loyalty well into the future.

Richards & Richards provides information management and data protection services for businesses throughout Nashville. For more information, please contact us by phone or complete the form on this page.


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